Site Optimization Advice For Do-It-Yourself Webmasters
You know optimizing your site for the search engines can lead to better rankings and more traffic.
You know optimizing your site for visitor friendliness and usability can result in greater customer satisfaction and more sales.
Yes, both of these things are vital for business success. Ah, but there’s the rub, isn’t there! What should you do to optimize for the search engines without going overboard? What does it take to increase visitor friendliness and usability? How can you make your site more successful? DIY webmasters, read on to learn more…
Latest Post from Each Category
Click the article title to read more, or click the section name to see all articles in that category.
- Conversions & Sales: The Importance of Proofreading
You've heard me say before that SEO is not just about rankings. Rankings that don't bring in traffic are worthless. And it's not about traffic. Traffic that doesn't convert is just a waste of bandwidt... - Search Optimization: It Can't Be This Easy (Because It Really Isn't)
Awhile back, I ran across this article on how to start an SEO business in three steps. Now, obviously, the author is making fun of the original eHow article (which I'm not going to link to because I d... - Website Design: Little Things Can Mean A Lot
In case you were wondering whether (seemingly) small changes are worth the effort, here's a quick story that just might convince you. One website I work with has historically done very well. The si... - Industry Buzz: You Know What Annoys Me?
What's annoying me today: people who claim to be experts on SEO, but then use such imprecise and misleading language in talking about SEO I can't tell if they really know what they're talking about or... - Content & Copy: Is Less Always More? Good Question.
Recently I came across an article with tips on how to freshen up your WordPress website or blog. For the most part, I thought the advice was excellent: focus on usability, include calls to action, us... - Online Marketing: Plan to Succeed
I know a small company that has recently decided they need a marketing plan. Now, I think this is a great decision on their part. There are way too many small businesses out there that don't have a ma... - Link Building: Questions About Link Building?
I just came across this great post on iMedia Connection: 5 Experts Demystify SEO Link Building. The experts Seth Besmertnik, CEO, Conductor Rand Fishkin, CEO, SEOMoz Todd D. Malicoat, founder, S... - Social Media: Corporate Blogs: Great Expectations vs Reality
Not too long ago, Forrester surveyed 189 companies about corporate blogging. Of those surveyed, over half said blogging was “marginal” or “irrelevant” to their marketing. In ad... - Local Search: Do You Yelp?
There's a lot of talk lately about optimizing for local search, especially if you have a locally-oriented service business (such as a restaurant, auto repair shop, day spa, etc.). And there's probably...