The Myth of “Free” Search Results

I wish people would stop referring to the organic search results as free. If you set out to deliberately optimize your site, you will have to invest something, either money or time (or both). Here’s what you need to know to increase the chances your investment will pay off.

How to Avoid Turning Your Website Into Penguin Chow

5:09 pm | Filed under: Link Building

What are some legitimate “link building” tactics that webmasters can use in this post-Penguin world, without getting on Google’s bad side?

It’s Ain’t All About Links Anymore

11:54 am | Filed under: Search Optimization

In the wake of Google’s Panda and Penguin updates, smart website owners realize they’ve got to do more than simple link-building if they want to do well in the search results.

Who’s Afraid of a Little Social Media?

9:18 pm | Filed under: Social Media

Are you active on social media? Many small businesses are… and many are still hesitating about dipping their toes in the water.

Compare and Contrast (Carefully)

9:58 am | Filed under: Content & Copy

When it comes to creating marketing materials, one question you may be asking yourself is whether to mention your competitors by name. As we all know, the more specific you get, the more credible your claims appear. But unhappy competitors have been known to file lawsuits. How can you reduce your risk?

Real Expert or Confidently Ignorant?

10:33 am | Filed under: Conversions & Sales,Search Optimization

A problem for any company trying to hire an SEO: hiring someone incompetent can have serious consequences for your website and your business. Sadly, many people interpret confidence as a sign of competence. But all too often, the individual is self-confident only because they are ignorant of just how incompetent they are.

Does Anybody Actually Fall for This These Days?

10:57 am | Filed under: Social Media

Have you received an email offering to sell you Facebook “likes”? In the words of Admiral Akbar, “It’s a trap!” Here’s why you should take this offer with a grain of salt. Heck, take it with a whole shaker full of salt.

Can your business be put out of business by a social media fail?

11:06 am | Filed under: Social Media

What do street gangs and small businesses have in common? Well, for one, they can both be seriously damaged by poorly thought out social media postings.

Why “Good Rankings” is a Terrible Goal

10:30 am | Filed under: Search Optimization

I hear all the time from webmasters and site owners who want to know how to improve their site to get better rankings. While I applaud their desire to improve their site, “getting better rankings” should never be a goal.

Three Steps to Successful SEO

11:44 am | Filed under: Search Optimization

Real SEO is actually quite simple, but it takes a lot of hard work to do. That’s why a lot of people would rather hide behind complicated-sounding “formulas” and “reverse engineered algorithms” and “SEO toolboxes.” Because they think there must be some “secret sauce” that will bring success overnight with no effort required. They simply don’t want to believe that all it takes is good old-fashioned hard work to get the job done.

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