Site Optimization Advice For Do-It-Yourself Webmasters
You know optimizing your site for the search engines can lead to better rankings and more traffic.
You know optimizing your site for visitor friendliness and usability can result in greater customer satisfaction and more sales.
Yes, both of these things are vital for business success. Ah, but there’s the rub, isn’t there! What should you do to optimize for the search engines without going overboard? What does it take to increase visitor friendliness and usability? How can you make your site more successful? DIY webmasters, read on to learn more…
Latest Post from Each Category
Click the article title to read more, or click the section name to see all articles in that category.
- Website Design: Does This Sound Like Your Web Designer?
Just came across this fabulous list from Jill Whalen (of the High Rankings forum) over at Search Engine Land: 85 Reasons Why Website Designers/Developers Keep SEOs in Business. Should have seen it soo... - Search Optimization: Scammers, Spammers and Dumb Bunnies
On one of the forums I frequent, a new member was concerned. He wanted to hire an SEO to help optimize his site, but he was afraid he'd “accidentally” hire a “black hat” SEO wh... - Content & Copy: Lights, Camera, Action
In my business, I analyze a lot of websites. And I've found some issues that seem to be fairly widespread, affecting most sites I review. For instance, I've noticed when reviewing web copy that too m... - Online Marketing: Plan to Succeed
I know a small company that has recently decided they need a marketing plan. Now, I think this is a great decision on their part. There are way too many small businesses out there that don't have a ma... - Conversions & Sales: Required Registration: A Conversion Killer?
Back in the third quarter of 2007, Forrester Research asked web users what their reaction had been when they were required to register with a website before they could purchase a product or service. ... - Link Building: Questions About Link Building?
I just came across this great post on iMedia Connection: 5 Experts Demystify SEO Link Building. The experts Seth Besmertnik, CEO, Conductor Rand Fishkin, CEO, SEOMoz Todd D. Malicoat, founder, S... - Social Media: Corporate Blogs: Great Expectations vs Reality
Not too long ago, Forrester surveyed 189 companies about corporate blogging. Of those surveyed, over half said blogging was “marginal” or “irrelevant” to their marketing. In ad... - Local Search: Do You Yelp?
There's a lot of talk lately about optimizing for local search, especially if you have a locally-oriented service business (such as a restaurant, auto repair shop, day spa, etc.). And there's probably...
