“Please” and “Thank You”

Written: 31-Aug-2008 | | Filed under: Conversions & Sales

Mom was right! It is important to say “please“ and ”thank you.” Not only is it polite, but it can help you grow your business.

See, what I hear a lot on the marketing forums are questions from small business owners trying to figure out how to get other people to do what they want: point links to their website, sign up for their newsletter, sign up as affiliates, buy their products. And what’s really weird (well, it seems weird to me) is how often, when I ask whether they’ve tried simply asking politely for what they want, the answer is basically, “no.”

If you want people to buy your product when they come to your website, your web pages need to include a call to action. Don’t just assume people will “naturally” do what you want. Ask them (politely).

One really neat idea I’ve come across recently is to make sure your thank-you or confirmation emails are doing double-duty. You don’t have to stop at simply confirming the customer’s order — you can also ask for links to your website, cross-sell or upsell products, encourage people to read your business blog or sign up for your newsletter, whatever. The possibilities are really limited only by what you want.

You may have to work hard to get a small fraction of the recipients to open and read a “regular” email message. The cool thing about confirmation emails is they’re almost guaranteed to get read — giving you potentially a much bigger audience for your message. And those thank-you emails go to people who have already purchased something from you (who, presumably, will be more receptive to your message than random strangers).

I’ve got an article here at Search Engine Guide to give you some more ideas.

So, have you tried asking your customers for what you want? How did it work out? I’d love to hear about your experiences!

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