Is Outsourcing Search Marketing Right For You?

Written: 16-Apr-2008 | Last modified: 29-April-2008 | Filed under: Search Optimization

How do you decide whether you should work on site optimization yourself, or outsource to professionals?

This insightful article by Carrie Hill offers some valuable insights and critera you can use to help clarify your decision.

A few highlights:

  • If you’re not passionate about search, or it’s sucking up a lot of time you might better be spending on things like running the business, it may be time to consider offloading at least some search-optimization activities.
  • It’s not just a matter of deciding whether you’re going to do search marketing or have someone else do it. You also need to decide if you’re going to outsource to a specialist agency, or if you’re going to hire or train someone in-house to handle search marketing for you. There are advantages to either choice — you need to decide which alternative is a better fit for your business.
  • It doesn’t have to be an all-or-nothing choice. You may enjoy some search marketing activites. Others, not so much. So outsource or delegate the only the ones you don’t like.
  • It isn’t an irrevocable decision. If outsourcing doesn’t work out, you can switch to another agency or bring SEO/SEM back in house. If delegating to an employee isn’t cutting the mustard, try hiring an agency instead. The point is, you may have to experiment, try a couple of alternatives, before you hit on the right combination that works best for you.

In any case, this isn’t a “one size fits all” issue. What works for another business may not work for you and vice versa. Whether you do it yourself, hire an employee or contract with an agency, your business will benefit from an effective search marketing campaign.

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3 Comments »

  1. Hi Diane,

    Thanks so much for a great synopsis and mention for my SEW article! I really appreciate the time you took.

    Carrie

    Comment by Carrie Hill — 17-Apr-2008 @ 8:20 am

  2. You’re welcome, Carrie! It was a terrific article.
    –Diane

    Comment by Diane Aull — 17-Apr-2008 @ 8:16 pm

  3. hi there.. it such really a nice article and i know everybody will love to read this. it helps and gives an idea on how to choose and employee and that can help the business. of course those who are engaging with this business should have a worker with better services. thanks for your article. have nice day!!

    Comment by it solution provider — 20-Apr-2008 @ 7:10 pm

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