New Google Webmaster Academy

Written: 22-May-2012 | | Filed under: Industry Buzz,Search Optimization

If you read SEO blogs or forums you’ve probably run across plenty of people who declare (with in most cases, IMO, a totally unwarranted aura of authority) that they know what it is Google is looking for, how to get your site “noticed” by Big G, how to get better rankings, that sort of thing. Often, they’re trying to sell you something: their SEO services, their latest book, their status as a guru. And, sadly, their information is not always what you might call “high quality.”

In fact, there’s a lot of really crappy information floating around out there. Some people claim, for instance, that “Google hates SEO,” even though Googlers like Matt Cutts have specifically said they don’t hate SEO. Google even offers a list of handy pointers to help webmasters choose effective, ethical SEOs and a beginner-level SEO Starter Guide for those who want to DIY — which would be pretty ood things to do if they really didn’t like SEO, don’tcha think?

Beyond that, many times these self-proclaimed experts like to toss around all sorts of big, fancy words. This may impress their followers, but it sure doesn’t do a heck of a lot to help webmasters learn how to optimize their sites. And most times it turns out their jargon doesn’t actually mean much of anything, so even after you go through the trouble of deciphering what they’re saying, you’re left no more informed than you were to start with.

Fortunately, you don’t have to rely on those so-called “gurus” and their incomprehensible gobbledegook to try to figure out what Google wants. You can, instead, get the information straight from the horse’s mouth (so to speak), in straightforward, plain English.

Google recently launched their Webmaster Academy. (Here’s the official blog post announcing the new Academy.)

You can learn how to improve your rankings, use Google’s Webmaster Tools and get listed in Google Places, all in 19 easy lessons. It looks to be an excellent resource for new webmasters — and even good for more experienced site operators who may have some gaps in their knowledge or just want to brush up on the basics.

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