About Me

My name is Diane Aull, but many people online know me as “Torka.” You can learn more about me here. But in a nutshell, I’ve been designing and coding websites since the mid 1990s. Over the years I’ve lost count of how many sites I’ve worked on; I’m currently a website manager for a mid-sized company in Raleigh, NC, with responsibility for eight web properties in addition to a handful of sites (such as this one) I run in my spare time.

I know you want to generate more business from your website. I also understand you may not have a big budget to hire a high-powered SEO. And from years of practical experience, I know the kinds of things that will get you the most bang for the buck when you set out to improve your site. The purpose of BootstrapSEO is to give you hype-free, actionable information you can use if you’re trying to optimize your website on your own.

If you’re keen to DIY, but you need a bit more of a jumpstart than you get from the articles here, check out the site audit reports my partner Roseann and I offer at NineYards.com. Combine a detailed site evaluation and recommendations with the tips and ideas you get here, and you’ll be well on your way to a strong and profitable website.

Want more? I’m a moderator at the High Rankings forums and the Small Business Ideas forums, and I write a column at Search Engine Guide. Stop by and be sure to say “hi!”


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