Content & Copy

The Myth of “Free” Search Results

Written: 10-Mar-2015 |

I wish people would stop referring to the organic search results as free. If you set out to deliberately optimize your site, you will have to invest something, either money or time (or both). Here’s what you need to know to increase the chances your investment will pay off.

Compare and Contrast (Carefully)

Written: 24-Feb-2014 |

When it comes to creating marketing materials, one question you may be asking yourself is whether to mention your competitors by name. As we all know, the more specific you get, the more credible your claims appear. But unhappy competitors have been known to file lawsuits. How can you reduce your risk?

More Doesn’t Equal Better

Written: 20-Sep-2012 |

Some SEOs have decided longer articles are better for SEO. Truth is, BETTER articles are better for SEO (and for your human visitors). Here’s what you need to know about long copy, keyword density and “fresh content.”

Yet Another Reason to Play Fair

Written: 16-Aug-2012 |

Google recently announced they will potentially downgrade sites that are the target of a large number of copyright violation notices. What do you need to know to keep on the right side of copyright?

Is Less Always More? Good Question.

Written: 30-Aug-2010 |

Some designers and site owners believe it’s always better to keep web pages super-compact. Are they right? Or are they potentially losing sales to their wordier competitors? Is “less” always more?

Lights, Camera, Action

Written: 26-Jan-2009 | Last modified: 19-May-2009

Tell your website visitors where to go and what to do. They’ll reward you for it… really!

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