Search Optimization

Can Anyone Become an SEO Expert?

Written: 29-Dec-2008 |

On one of the forums I frequent, someone recently opined that “anyone can be an SEO expert.” So, is that true?

The Measure of Success Is…?

Written: 21-Aug-2008 |

What’s the best measure of the success of your search engine optimization campaign? The answer depends on what your goals were when you started the process.

Are You Part of the Solution, or Part of the Problem?

Written: 20-Jul-2008 |

Why would site owners agree to spend money on search optimization without knowing what they’re buying? If you want to avoid getting scammed, you need to do your homework. Learn what the common scams are so you can steer clear of them.

Great Expectations (for SEO) — Part Two

Written: 28-Apr-2008 |

Part two of a two-part series. Last time we learned about the importance of taking care of the basics of SEO before attempting advanced techniques. This time, what are reasonable expectations for judging the success of your campaign?

Great Expectations (for SEO)

Written: 24-Apr-2008 | Last modified: 29-April-2008

First of a two-part article series, covering the importance of having realistic and reasonable expectations for your next search marketing campaign. This time: don’t sweat the small stuff.

Is Outsourcing Search Marketing Right For You?

Written: 16-Apr-2008 | Last modified: 29-April-2008

Should you outsource your search marketing function, hire an in-house employee, or continue to do it all yourself? There is no single right answer to that question, but this article can give you some guidance to help you find the answer that’s right for you.

Guaranteed Rankings — A Bogus Promise?

Written: 12-Aug-2007 | Last modified: 01-March-2008

You may be tempted by a so-called SEO firm offering you guaranteed rankings. Unfortunately, these promises may not be all they’re cracked up to be. In my opinion you should steer clear. Here’s why.

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