Social Media

Who’s Afraid of a Little Social Media?

Written: 18-May-2014 |

Are you active on social media? Many small businesses are… and many are still hesitating about dipping their toes in the water.

Does Anybody Actually Fall for This These Days?

Written: 27-Jan-2014 |

Have you received an email offering to sell you Facebook “likes”? In the words of Admiral Akbar, “It’s a trap!” Here’s why you should take this offer with a grain of salt. Heck, take it with a whole shaker full of salt.

Can your business be put out of business by a social media fail?

Written: 23-Oct-2013 |

What do street gangs and small businesses have in common? Well, for one, they can both be seriously damaged by poorly thought out social media postings.

Is Your Social Media Policy Up to Snuff?

Written: 5-Oct-2012 |

Many corporate social media policies may unintentionally violate Section 7 of the National Labor Relations Act. Is yours one of them?

Corporate Blogs: Great Expectations vs Reality

Written: 4-Sep-2008 |

Some companies are expressing disappointment in their blogs’ performance. And over half the companies in a recent survey ranked blogs as “marginal” or “irrelevant” to their marketing. So what’s going on here?

Social Networking: Apparently It’s a Woman Thing

Written: 22-Jun-2008 |

While men are traditionally the early adopters of new technology, women are flocking to social networking sites. At many sites, women outnumber the men nearly two-to-one. What are the implications of this for those involved in social media marketing?

Do You Yelp?

Written: 2-Jun-2008 |

Yelp offers your customers the opportunity to enter their own reviews of your business. Now, the site also offers you, the business owner, any easier way to open a dialog with those customers.

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