Some companies are expressing disappointment in their blogs’ performance. And over half the companies in a recent survey ranked blogs as “marginal” or “irrelevant” to their marketing. So what’s going on here?
While men are traditionally the early adopters of new technology, women are flocking to social networking sites. At many sites, women outnumber the men nearly two-to-one. What are the implications of this for those involved in social media marketing?
Yelp offers your customers the opportunity to enter their own reviews of your business. Now, the site also offers you, the business owner, any easier way to open a dialog with those customers.
